Ten years ago Kevin and Stacie Herrell opened the doors of Higher Ground Coffee Company for the first time. Thursday, Dec.14, marks the 10th anniversary of Higher Ground’s Union City location. From 7 p.m. until closing time, the community is invited to join them in celebrating this milestone at the coffee shop.
“Everyone is welcome! There will be food, fun, live music, door prizes, some of our favorite snacks and of course, lots of coffee,” Stacie said. “A couple of our biggest prizes will be a giveaway for free coffee for one year and a $250 Higher Ground Coffee Company gift card! The winner can either use the coffee for a year prize for one drink per week or for one bag of our locally roasted craft coffee each month, but you must be present to win.”
Kevin and Stacie fell in love with coffee 22 years ago in Colorado when they befriended local coffee shop owners. They became frequent visitors of the shop and fell in love with the idea of having their own specialty coffee shop someday. In 2007, their dream became reality, and in 2013, Kevin began roasting everything himself to ensure customers could enjoy the most delicious and fresh coffee possible. Over the years, their love for coffee has only grown.
“When we were considering opening a shop, we did a great deal of research,” Kevin said. “We came up with three things we thought were absolute necessities if this were going to be a success: quality products, consistent execution and excellent customer service,” Kevin said. “These ideas are present in every successful business, and we believe God has given us the opportunity to live this out through Higher Ground Coffee Company and its friends and families. We are very blessed and thankful for our communities.”
Kevin and Stacie agree that the best part of owning the business is the privilege of serving others. Making sure that customers have the best possible experience is their top priority.
“We believe we are here to serve others, and everything else we do stems from that belief,” Kevin said. “We look at each individual we encounter and decide how we can best serve them in that moment. Great things can happen one on one, and we try to focus our eff orts there, with the people who are right in front of us… This is how good things happen.”
Since opening in December 2007, many things have changed, but Kevin and Stacie give credit to loyal customers and outstanding coworkers who have helped bring their dream to life.
“In a book entitled, ‘The Third Place,’ the author talks about the importance of finding a place between work and home — a place where you can come visit and cross paths with other people, a place where you can come be yourself,” Kevin said. “You can meet people you may have never had the opportunity to meet otherwise because of the common interest in the third place. So many members of our community have chosen Higher Ground to be their third place for 10 years now; for that, we are honored, and we want to say thank you for helping our vision come to life.”